The Age of Persuasion

I spent some early morning time with this delightful book by Terry O’Reilly and Mike Tennant. It’s sub-title is “how Marketing Ate our Culture”. It’s a delightful extension of their hugely popular radio show.
I remember Terry from many years ago, a very talented, warm and kind person. I knew Terry before he achieved well-deserved recognition with Pirate Radio (Toronto/NY). The book not only provides a background to the history of advertising but also great insights and anecdotes that make the book a delightful early morning companion.
My thanks to Jim Blake. Jim is a creative and mulit-talented communicator/teacher/marketer. He purchased a copy and thought that I should also have a copy (knowing my passion surrounding communication). How kind. Thanks Jim.

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Author: Mike Jaycock

Living life at Eagle Lake, Ontario, Canada. Broadcaster, Communication specialist, artist, actor and Master of Ceremonies for local events.

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