I spent some early morning time with this delightful book by Terry O’Reilly and Mike Tennant. It’s sub-title is “how Marketing Ate our Culture”. It’s a delightful extension of their hugely popular radio show.
I remember Terry from many years ago, a very talented, warm and kind person. I knew Terry before he achieved well-deserved recognition with Pirate Radio (Toronto/NY). The book not only provides a background to the history of advertising but also great insights and anecdotes that make the book a delightful early morning companion.
My thanks to Jim Blake. Jim is a creative and mulit-talented communicator/teacher/marketer. He purchased a copy and thought that I should also have a copy (knowing my passion surrounding communication). How kind. Thanks Jim.
Mike Jaycock 