To see a new entrepreneurial business emerge and be embraced by a customer base who’ve been waiting for the service is indeed a thrill. Step of Grace began business at the business incubator in Haliburton beginning of April and within days they were booking new clients. Now that the better weather is arriving, seasonal residents in need of the service are also signing up. As the medical community becomes more familiar with service, and its high level of excellence, further growth is assured.
As we all know, word of mouth is the most powerful form of advertising (assuming it’s GOOD word of mouth), and it has been paying dividends for Jane and Heather. Their delight with the early response is so gratifying.
The formula is very textbook: A great idea, qualified people, a service unique to the region, a large potential customer base, affordable pricing and outstanding customer service. Powerful stuff.
Mike Jaycock 